BBC Launches Campaign for Fewer White People on Mastermind

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BBC Launches Campaign for Fewer White People on Mastermind

Post by Guest on Mon Apr 25, 2011 8:02 am

The BBC has launched a nationwide campaign to get more ethnic "minorities" to compete on the quiz show Mastermind, but it was disappointed when its first specially staged audition only attracted hideously white contestants.

The publicly funded corporation held a “special” audition in Bradford in order to try and entice Asian applicants onto the show; however, none attended.

The event was part of the BBC’s attempt to persuade more blacks and ethnic minorities to take part in the long-running series, whose current demographic of contestants it describes as “a problem”.

The BBC believes that having more non-white people on the show will “broaden its range of questions”, which are supposedly aimed at the cultural and intellectual elite, according to media reports.

Jon Kelly, the show’s producer, said that in order to overcome the perceived image of the programme, the BBC had been advertising in publications read by ethnic minorities, marketing on-line and holding auditions in “under-represented” areas.

"What we've found quite markedly is we aren't getting the applications from the black and mixed ethnic populations, and this has flagged up that black and ethnic minority applications are not going up at all," Mr Kelly said.

The Equality and Human Rights Commission said: “It’s good the BBC recognises it is missing part of the community.”

The news follows the BBC’s implementation of a “diversity census” of its staff, in which employees were asked to reveal their ethnicity, religion, disabilities and sexual orientation, in order to comply with Equality laws.

Mr Kelly went on to say: “The BBC is charged with representing the whole country. If we get more and more applications, but not more from particular groups, we need to do something.”

When will the BBC represent the country’s one million British National Party voters and have us back on Question Time?

* The current record for the overall lowest score on Mastermind is five points, set on 29 January 2010 by software analyst Kajen Thuraaisingham. He scored four points for his specialist subject, the life of Mustafa Kemal Atatürk.

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Re: BBC Launches Campaign for Fewer White People on Mastermind

Post by Guest on Mon Apr 25, 2011 8:15 am

"only attracted hideously white contestants." Do you have a link to where the BBC used the term 'hideously white' MrD?

Anyway I have no issue with this. It would diversify the questions a bit, and it's not like they are directly forcing white people out. Something over nothing I imagine.

I would also like to see someone from the BNP back on Question Time, and less ganging up this time; all political parties should be treated equally there imo Smile

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