‘Devastating’ survey shows huge loss of Israel support among Jewish college students

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‘Devastating’ survey shows huge loss of Israel support among Jewish college students

Post by Irn Bru on Wed Jun 21, 2017 8:57 pm

Brand Israel Group raises the alarm on a widening gap in the US between older supporters and the increasingly pro-Palestinian next generation.

This 2005 focus group was commissioned to explore the underlying image of Israel in the American psyche. The unanimous perception was a conflict-driven country filled with religious fundamentalists.

Not exactly a country they were keen on visiting — or supporting.

The loose consortium of volunteer marketing and advertising executives who commissioned the study now falls under the Brand Israel Group (BIG) rubric. While each member of this heterogeneous Mad Men coalition had his or her own reasons for wishing to change Americans’ innate view of Israel, for Fern Oppenheim, co-founder of Brand Israel Group, her tipping point came after the September 11, 2001, World Trade Center attacks.

The child of Holocaust survivors, Oppenheim said she awoke from her sense of Jewish security that day. “I never thought I’d smell smoke living in New York,” she said in Jerusalem this week
.

From The Times of Israel.

The article was written by Amanda Borschel-Dan. Amanda Borschel-Dan is The Times of Israel's Jewish World editor.
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Irn Bru
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