Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

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Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

Post by Guest on Sun Feb 12, 2012 9:06 pm

* Advert contains high frequency noises which can only be heard by man's best friend
* Whistling, barking and bell ringing in one minute clip also attracts canines

With so many brands of dog food on the supermarket shelves it can often be difficult to know which one to buy for your beloved pet. But the difficult choice may not rest solely on the shoulders of dog owners anymore. That's because one dog food company is bidding to attract man's best friend to its product and not man, with the UK's first ever advert made especially for dogs.


Barking mad: Dogs are drawn to the high pitch sounds in the UK's first ever advert made especially for dogs

The barking-mad one-minute clip hopes to get the tails wagging, when it airs for the first time tomorrow, with high frequency noises above 17,000 Hertz - which can only be heard by dogs. Although the sound is likely to go completely unnoticed by humans, it's already proved a hit with canines.

The creators, Bakers, tested their ad by playing it to 12 dogs that were distracted with a toy. If the clip made the animals' stop playing and react in some way, it was deemed a success.

Their findings showed every dog displayed interest without fail and even had some of the subjects approaching the television screen to investigate. Zara Boland, an animal expert from Bakers, said 'High pitch frequencies cannot be heard by the vast majority of humans. 'Our experts have created an advert interspersed with high frequency noises that only canines should hear.'

The advert, a canine take on iconic film The Italian Job, is also cleverly interwoven with sounds - including whistling, barking, and a bell ringing. Previous research has suggested response to these noises depends on whether the dog has experienced it before. Those who have heard whistling before, for example, may have the strongest reaction.


Tails are set to wag: During tests of the new advert researchers found that 100 per cent of dogs reacted to the high pitched noises in the clip

The advert is due to be screened on television for the first time tomorrow night on ITV1 at 7.15pm. Mark Zaki, brand manager for Bakers, added: 'We are always looking for new ways to deliver an engaging experience for our consumers. With these special sounds we hope this delivers enjoyment for both dogs and their owners.'


http://www.dailymail.co.uk/news/article-2100108/The-advert-thatll-drive-pet-barking-mad-First-high-frequency-television-clip-designed-specially-dogs-revealed.html#ixzz1mCh6bQ5n



Any animals on TV catch my little one's attention! I'm sensing this is going to cost me dearly

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Re: Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

Post by Guest on Sun Feb 12, 2012 9:47 pm

Aww!! That brown one looks like my moo!

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Re: Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

Post by Guest on Sun Feb 12, 2012 10:01 pm

Nems Again wrote:Aww!! That brown one looks like my moo!

I love dogs so much Nems, the one in the front of the first picture looks like Doc Martin's dog! cheers x

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Re: Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

Post by Guest on Sun Feb 12, 2012 10:38 pm

Me too ftl mine is such a character!

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Re: Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

Post by Guest on Sun Feb 12, 2012 10:43 pm

Nems Again wrote:Me too ftl mine is such a character!

They all have their own personalities and love you unconditionally I love you x

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Re: Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

Post by Guest on Mon Feb 13, 2012 9:08 am

Feelthelove wrote:

They all have their own personalities and love you unconditionally I love you x
True x

Ours watches TV when animals come on Laughing

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Re: Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

Post by Guest on Mon Feb 13, 2012 9:42 am

Awwww, although its a good job the dogs won't be going round the supermarket to pick it out!

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Re: Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

Post by Guest on Mon Feb 13, 2012 11:54 am

sassy1261 wrote:Awwww, although its a good job the dogs won't be going round the supermarket to pick it out!

Unless they shop at Pets at Home Sassy affraid lol!

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Re: Advert that could drive your dog barking mad: Commercial that 'talks' to your pet to go on air tomorrow

Post by Guest on Mon Feb 13, 2012 12:26 pm

Feelthelove wrote:

Unless they shop at Pets at Home Sassy affraid lol!

Paws on keyboards, and away they go!

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