Vatican critisizes Benetton picture of the Pope

Post new topic   Reply to topic

View previous topic View next topic Go down

Vatican critisizes Benetton picture of the Pope

Post by Guest on Thu Nov 17, 2011 12:25 pm

Italian clothing company Benetton has withdrawn a publicity shot of the pope kissing a Muslim religious leader following a Vatican backlash.

A digitally manipulated picture showed Benedict XVI locking lips with Mohammed Ahmed al-Tayeb, the grand sheikh of al-Azhar mosque in Cairo, as part of an advertising campaign that launched on Wednesday and featured unlikely combinations of religious and political figureheads kissing.

An image of Silvio Berlusconi kissing Angela Merkel was withdrawn after the controversial Italian leader submitted his resignation last week.

The offending poster of the pope and Tayeb briefly appeared in Rome, but the Vatican reaction was swift.

Vatican spokesman Fr Federico Lombardi criticised the company for exploiting the pope's image, calling it completely unacceptable.

He said: "We must express the firmest protest for this absolutely unacceptable use of the image of the Holy Father, manipulated and exploited in a publicity campaign with commercial ends. This shows a grave lack of respect for the pope, an offence to the feelings of believers, a clear demonstration of how publicity can violate the basic rules of respect for people by attracting attention with provocation."

Lombardi also appeared to suggest that the Vatican would try to protect the pope's image in the future.

Benetton apologised, saying it was sorry the picture "had so hurt the sensibilities of the faithful".

Egypt recalled its ambassador to the Holy See earlier this year for what it called "unacceptable interference in its internal affairs" after the pope appeared to criticise the government for failing to protect Christian minorities.



http://www.guardian.co.uk/world/2011/nov/17/vatican-criticises-benetton-pope-kissing

Wrong decision by Benetton imo; they shouldn't be pushed to remove images because of silly sensitivities on issues like this. We all know this shot is designed to provoke a reaction and gain publicity, more fool the touchy Vatican for rising to it Twisted Evil

Guest
Guest


Back to top Go down

Re: Vatican critisizes Benetton picture of the Pope

Post by Guest on Thu Nov 17, 2011 1:05 pm

eilzel wrote:

Wrong decision by Benetton imo; they shouldn't be pushed to remove images because of silly sensitivities on issues like this. We all know this shot is designed to provoke a reaction and gain publicity, more fool the touchy Vatican for rising to it Twisted Evil


I don't think it's the wrong decision. No Benetton got what they wanted, publicity at the expense of causing shock and outrage. It's how they've operated in the last 10-15 years or so and it has nothing to do with their product.

Someone once said that their campaigns are more of a photojournalism approach to advertising. To highlight 'wrongs' such as political abuses, religious fanaticism, racial prejudice, social inequalities etc. and although that might initially have been seen as a laudable reason, it soon became something entirely different.

What they've overlooked is that if they want to sell their product the way to do it, is not to alienate people that are outraged by the advertising.

A factory producing Benetton clothing in Istanbul violated international laws involving the use of child labour. It seems that their own campaigns highlighting injustices don't apply to themselves when money is involved.


Guest
Guest


Back to top Go down

Re: Vatican critisizes Benetton picture of the Pope

Post by SEXY MAMA on Thu Nov 17, 2011 1:14 pm

Angel wrote:


I don't think it's the wrong decision. No Benetton got what they wanted, publicity at the expense of causing shock and outrage. It's how they've operated in the last 10-15 years or so and it has nothing to do with their product.

Someone once said that their campaigns are more of a photojournalism approach to advertising. To highlight 'wrongs' such as political abuses, religious fanaticism, racial prejudice, social inequalities etc. and although that might initially have been seen as a laudable reason, it soon became something entirely different.

What they've overlooked is that if they want to sell their product the way to do it, is not to alienate people that are outraged by the advertising.

A factory producing Benetton clothing in Istanbul violated international laws involving the use of child labour. It seems that their own campaigns highlighting injustices don't apply to themselves when money is involved.


Very well said Angel.

I dont think they should have used it in the first instance.
avatar
SEXY MAMA
Enigma
Enigma

Posts : 1169
Join date : 2011-02-17
Age : 43
Location : London

Back to top Go down

Re: Vatican critisizes Benetton picture of the Pope

Post by Guest on Thu Nov 17, 2011 2:21 pm

eilzel wrote:

Wrong decision by Benetton imo; they shouldn't be pushed to remove images because of silly sensitivities on issues like this. We all know this shot is designed to provoke a reaction and gain publicity, more fool the touchy Vatican for rising to it Twisted Evil



I have to agree with you Eilzel. - IMO there is nothing wrong with the picture. It signifies reconcilliation.

Guest
Guest


Back to top Go down

Re: Vatican critisizes Benetton picture of the Pope

Post by Guest on Thu Nov 17, 2011 5:04 pm

Angel wrote:


I don't think it's the wrong decision. No Benetton got what they wanted, publicity at the expense of causing shock and outrage. It's how they've operated in the last 10-15 years or so and it has nothing to do with their product.

Someone once said that their campaigns are more of a photojournalism approach to advertising. To highlight 'wrongs' such as political abuses, religious fanaticism, racial prejudice, social inequalities etc. and although that might initially have been seen as a laudable reason, it soon became something entirely different.

What they've overlooked is that if they want to sell their product the way to do it, is not to alienate people that are outraged by the advertising.

A factory producing Benetton clothing in Istanbul violated international laws involving the use of child labour. It seems that their own campaigns highlighting injustices don't apply to themselves when money is involved.


you are a clever puppy Angel, thanks for reminding us of the true nature of Benetton and it's absurd advertising campaigns over the years

Guest
Guest


Back to top Go down

View previous topic View next topic Back to top

- Similar topics

Post new topic   Reply to topic
 
Permissions in this forum:
You can reply to topics in this forum